Donor identification and research
Find donors eager to invest in your charity’s vision with donor research services tailored to your needs.
What is Donor Research?
Donors want to give to causes they care about. Your charity honours that desire when you take time to research which potential donors are the best matches for your cause.
We understand that for many charities, donor research seems out of reach because of the time, training, and resources it requires.
Our donor research services maximize limited resources. Whether you need to better understand your existing donors, identify new donors, or learn more about a specific funder, we provide the insights and information you need to achieve your vision for changing the world.
Raise more money with expert donor research
Larger gifts
Understand a potential donor’s giving ability and gain confidence to make the right ask. You’ll increase donation amounts – and your impact in the world.
Stronger relationships
Build meaningful connections and have better conversations with insights into your donor’s background and beliefs.
Clearer Focus
Know which donors are the best match for your vision so you can focus your efforts and save time and resources.
If you’re not doing donor research, you’re standing on a mountain of untapped donor opportunities and wealth.
Do any of these sound familiar?
1. You have a donor database, but your info is incomplete or outdated.
Your existing donors have already demonstrated they care about your mission. But how well do you know them? What’s their giving history – with your charity and with others? Who’s in their network? What indicators are there of their capacity to give? If you don’t know, you’re leaving money on the table. We’ll help you find the hidden gems among your current donors.
2. You don’t know where to find new donors.
We get it. You haven’t had the time or the resources to do donor research on your own – or the money to invest in the software and subscriptions you need for it. And so your fundraising has hit a deadend. You need donor research that connects you with potential funders who’ve shown an affinity to your cause based on giving and service histories, as well as personal experience. We’ll grow your donor base with high-quality prospects.
3. You waste time having conversations with potential donors who aren’t a good fit for your vision.
If you’re approaching potential prospects without a solid understanding of their capacity to give or their level of interest in your cause, you’re not only wasting your time, you’re wasting theirs. Our ABC Method of Donor Research means you walk into every conversation confident you’re talking to someone with the Ability, the Belief, and the Connections to move your cause forward.
The 5 Key Elements of Donor Identification & Research
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