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Hussey Philanthropic Fund: a lasting, local philanthropic impact

daniel@whconsultinginc.com (Daniel Hussey) — Wed, 22 Jun 2022 13:38:51 GMT

Deepening Our Commitment to Philanthropy: Announcing the Hussey Philanthropic Fund

In partnership with the Kitchener Waterloo Community Foundation (KWCF), Hussey Philanthropic Consulting (HPC) has started a fund to reflect its commitment to transforming the world through philanthropy.

The vision of Hussey Philanthropic Consulting (HPC) is a world where philanthropy is the dominant force for creating positive change in the world.

That’s why the team at HPC is proud to announce the creation of the Hussey Philanthropic Fund in partnership with the Kitchener Waterloo Community Foundation (KWCF). The fund will allow HPC to have a local, long-term impact on the region that has been its home for more than 30 years.

“Waterloo Region is home.”

When asked about his motivation for starting the Hussey Philanthropic Fund, managing partner Daniel Hussey talked about the importance of giving back to the place he calls home. “Waterloo Region is home for my family, and it’s home for our family business, Hussey Philanthropic Consulting (formerly Wayne Hussey Consulting Inc.). When I thought about giving back, I wanted to ensure our impact would make the Waterloo Region a better place for generations to come.”

The inspiration for the fund came from both Daniel’s father, Wayne Hussey, who instilled a passion for philanthropy in his son, and from his grandfather, an accountant by trade, who taught Daniel about the concept of compound interest. “I wanted to create a corporate philanthropic program that both I and the business can contribute to every year,” Daniel said. “As we succeed and grow as a company, we can add to our fund and increase our ‘compound impact’ in Waterloo Region.”

A Philanthropic Partnership

The Kitchener Waterloo Community Foundation is a leading community-building organization in Waterloo Region, holding over $133 million in total assets under management. The Foundation is committed to “enabling social capital and developing creative, forward-thinking, innovative solutions for place-based philanthropy,” making it an ideal partner for HPC. In 2021 alone, KWCF approved grants of over $4.7 Million to local charities and nonprofits and committed $6 Million to impact investments.

When asked why he chose KWCF for the Hussey Philanthropic Fund, Daniel said, “In meeting with the team at KWCF and learning about the different fund types, it became clear this was an excellent long-term option for our philanthropic strategy. They were able to provide all the information I needed, answer any questions I had, make it simple to set up our fund and start contributing to it right away. We look forward to working with KWCF for years to come.”

The Business of Generosity and Kindness

Hussey Philanthropic Consulting has been in the business of generosity and kindness for three decades. As experts in helping charities achieve their transformational vision through large-scale fundraising campaigns, the team at HPC has raised over $4 billion for more than 1,000 clients, including facilitating the largest gift in Canadian philanthropic history to the Art Gallery of Ontario.

HPC works with boards and executive directors to change fundraising from an uncomfortable “sales” process to a streamlined system that achieves fundraising goals and builds meaningful donor relationships. The firm tailors its fundraising products and services to meet the unique needs of each client. Service offerings include transformational fundraising campaigns, strategic planning, donor data strategy, potential donor research, foundation management and corporate giving.

“We help charities define a transformational vision and tell their story, so it doesn’t feel like a pitch or business proposal. It’s about creating an emotional experience that connects with donors and captures their hearts,” said Daniel.

“At Hussey Philanthropic Consulting, we believe there is nothing purer in humanity than the voluntary transfer of wealth, and we are passionate about helping charities reach the right donors so they can make a difference together.”

Hussey Philanthropic Consulting envisions a world where philanthropy is the dominant force for creating positive change and is excited to play a larger role in making it happen through the Hussey Philanthropic Fund.

Charity Fundraising Vision Statement Guiding Questions

daniel@whconsultinginc.com (Daniel Hussey) — Mon, 18 Apr 2022 16:58:20 GMT

How to Make Your Fundraising Vision Irresistible to Donors

[Three Essential Questions]

Big visions get big gifts.

If you’re planning a capital or programmatic fundraising campaign, your success will depend on your ability to cast a vision that inspires your donors.

Read on to discover the three questions you need to answer to craft a transformational vision donors can’t resist.

Your fundraising success depends on your vision.

A major fundraising campaign is a mountain climb. It requires stamina, skill, a trusted guide, and the right gear.

The “gear” for your capital campaign includes:

A bold leadership team
Your charity’s track record & authority
Storytelling acumen
A strategy for donor identification
Discovery visits with potential donors
Stewardship of donors

Perhaps your most important piece of gear for your fundraising mountain climb?

A transformational vision.

Without a vision that inspires people to hope for something truly extraordinary, both your leadership team and your donors will find it hard to go the distance.

W ith a clear, transformational vision, though, you’ll know exactly what the stakes are in your climb – and will be able to easily attract the right donors to join you for the journey.

So, how do you craft a vision statement that will go the distance of your charity’s major fundraising campaign?

First, you need to answer three questions.

Donors need your fundraising vision to answer these three questions:

1. Where are we now?

If fundraising is the process of raising money to create a better future world, you have to start by describing the state of the current world.

In other words, “What’s the problem we’re trying to solve?”

Too many charities skip this step and lose out on an opportunity to help their donors feel the discomfort of the pain and suffering you’re trying to alleviate.

So start by clearly describing the problem and its significance.

Who or what is suffering because of the problem?

What’s causing the problem?

What’s the impact of the problem?

What’s the cost of not solving the problem?

Why do we need to solve it now ?

To describe the problem, use one or two data points to drive home the urgency and need, and then avoid jargon and stats that distance the donor from the problem.

You could say, for example:

33% of children face food insecurity.

OR, you could say:

1 in 3 children are in danger of going to bed hungry tonight.

The data point is the same in each example. Which is a stronger, more emotional way of conveying the problem?

In the first example, the percentage (33%) plus the jargony language (food insecurity) allows the potential donor to stay at a distance from the problem.

The second example zooms in on the data by breaking 33% down to “1 in 3” and then describes the problem in a way that allows the donor to feel the impact of hunger on a child (“going to bed hungry”). How can you do the same for your charity’s key facts and data?

Flesh out your statistics with stories that demonstrate the negative impact of the problem, rather than ones that show the positive impact of your work. If possible, the stories should be unresolved. This allows the donor to be part of writing a happy ending with their gift.

2. Where do we want to go?

The answer to this question is the heart of your fundraising vision statement.

While the other two questions are crucial to helping you flesh out your vision for your campaign materials and conversations, this one is at the center of all you do during your campaign.

You’ve clearly described the world as it is right now and stated the problem you’re trying to solve.

Now, you need to look down the road and describe where you’re trying to go.

In other words, “What’s the solution you’re proposing?”

Your solution should give donors hope that their gifts can change the world.

Donors don’t make big gifts so they can make small changes. They want to make a real difference. And so your vision needs to offer donors the opportunity to be part of something truly transformational.

When you’re in the day-to-day of charity work, it can be easy to get stuck on all of the details: why your problem can’t be solved or can’t be solved in your lifetime or why it’s too expensive to solve.

Your challenge is to set aside all of the potential obstacles and questions about how you’re going to do it. Instead, tap into the hope, vision, and idealism that got you into your work. Dream big. And then share that dream with your donors. Don’t be tempted to water down your vision.

Transformational vision statements sound like:

“We dream of a world where ____.”

“We believe no _____ should have to _____.”

“We aim to eradicate ______ by _____.”

“One day, all ______ will have access to ______.”

Your transformational vision should be big, bold, and audacious. It should get your donors’ attention with its clarity and significance.

3. How will we know when we’re there?

This is your opportunity to describe the transformation you envision for the people and communities you serve. It’s where you get into the specifics of the impact you want to make.

Your answer to the second question – Where do we want to go ? – will be about solving the problem once and for all.

But while your donors want to make a transformational world change that solves a problem, they understand that completely fulfilling that vision may not be possible with your current campaign.

So the answer to this third question is your chance to flesh out the details of your specific goals for your current campaign.

These details still need to promise something truly transformative and be framed in terms of the impact you’ll make on real people and communities.

And while data and concrete goals of impact are important, it’s also important here to emphasize how change feels:

To the parent of a sick child being cared for in your new medical facility
To the student who now has access to a high quality education
To the family who has stable housing
To future generations who will be able to enjoy the wildlife preserve

How do the people suffering feel now? How will they feel when the problem is solved?

A few tips on crafting your vision:

Consider your donors’ needs and desires.

As an organization, you may need a new multi-million dollar building to do your work effectively. You may need money to buy new equipment, hire staff, and expand your programs.

Those are your needs and desires .

Why should the donor care? What impact will the new building have on real people? How will more programs and services make the world a better place?

Talk about that.

Donors don’t want to build a building or hire more staff for your programs. They want to save lives, educate children, save trees, house veterans. Focus on the impact the building, equipment, staff, and programs will make.

Think about impact in terms of breadth, depth, and legacy.

Breadth has to do with the scope of the problem. How many people does your problem – and your solution affect?

Depth is about how deep the problem or solution goes. Does it change people’s lives a little bit or a great deal?

Legacy is about the long-term impact of solving – or not solving – the problem. How does the future look differently after your vision is implemented?

The best visions offer donors the chance to make all three types of impact with their gift – breadth, depth, and legacy.

Embrace emotion.

You’re not writing a business plan. You’re not selling someone on an investment.

You’re offering donors the opportunity to experience the joy of being part of a world-changing transformation that makes real lives better.

Sure, you need to show yourself to be a credible and trustworthy organization through relevant data and financial details. But, then, embrace the emotional side of this campaign.

The problem you’re trying to solve makes those experiencing it feel something. Make it your goal to help your donors experience a bit of that. And do the same for your solution. This isn’t sales-y or slimy; it’s human.

Summary

Remember, big visions get big gifts.

Donors are looking for ways to use their money to make a transformational change. To make your vision match their ambition, answer these three questions:

Where are we now?
Where do we want to go?
How will we know when we’re there?

Need a guide for your capital campaign mountain climb?

We can help. Hussey Philanthropic Consulting is a small family firm with 30+ years experience guiding nonprofits and charities through capital and programmatic fundraising campaigns. Schedule a call today or take our Free Campaign Readiness Assessment to see how we can support your vision of a better world.

Your Fundraising Stories Must Include This Key Element

daniel@whconsultinginc.com (Daniel Hussey) — Wed, 05 Jan 2022 14:23:04 GMT

People donate to charity because they want to change the world. Does your fundraising story offer transformation -- or a band-aid?

Read on to find out how to add this key element to your nonprofit’s storytelling.

Why use storytelling to fundraise?

Fundraising is about finding the people who are the best fit for your cause, the ones whose hearts break over the problems you’re trying to solve, and the ones who light up at your vision for what the world can be.

You’re not going to find and connect with those people solely through data, logic, facts, and statistics. That’s because humans don’t make sense of the world or make decisions based solely on data.

Instead, humans are wired to take all of the information and experiences of our lives and turn them into stories that explain the way the world works. We make decisions based on emotions -- and then justify them with data and logic.

As legendary screenwriter Robert Mckee says, “ Stories are how we remember; we tend to forget lists and bullet points. ”

So if your fundraising strategy is rooted in storytelling, you’re putting yourself on the fast track for finding your donors. You’re helping them understand the world in a way that’s memorable.

Elements of a great fundraising story

Fundraising storytelling doesn’t simply mean telling donor and client stories (though you should do that!).

It means knowing and communicating your charity’s story.

Here are the elements you need for your best fundraising story:

1. The problem:

What’s the problem you’re trying to solve?

Think of your problem as the villain. The villain isn’t a real person. Your villain is whatever is preventing the people you serve from living their best lives or preventing your community or the planet from thriving.

Clearly define the problem in simple, human terms. How does it affect real people?

Then, rather than overwhelming people with data, choose one fact or statistic that brings the scope and urgency of the problem into stark relief.

A few examples of problems that are clearly-defined and urgent:

“Imagine spending hours every day searching for water. Then imagine the water you’ve worked so hard to collect makes you and your family sick. Your family has now lost time and health, and without either, there’s little room for school, work, or making progress on your dreams.” Charity:Water
“Suicide is the second leading cause of death among youth and young adults in Canada.”
“By 2050, plastic volume in our oceans will outweigh the amount of fish in our ocean by nearly three times”. Plastic Oceans Canada

2. Your unique solution:

How does your charity work to solve your problem? How do the people you help feel after you’ve helped them? How is your community better because of your work?

Focus more on your impact than on your programs .

Let’s say your problem is: Veterans face depression and isolation at rates that put them at high risk for problems like homelessness, addiction, and unemployment.

And let’s say that in response your charity offers programs that:

teach veterans to raise, train and socialize therapy and service dogs.
provide veterans with trained therapy and service animals, free of charge.
send veterans into the community to volunteer with their therapy dogs in nursing homes, schools, libraries, and more.

While you will certainly want to talk about these amazing programs, those programs are not your solution.

This is your solution:

“We help recovering Warriors reconnect with life, their families, their communities, and each other.” (Warrior Canine Connection)

Even with a cause as naturally sympathetic as pairing dogs and veterans, the impact you describe is more powerful than your programs: “We help warriors reconnect with life” evokes much more emotion than “we provide veterans with therapy dogs.”

3. A hero:

Great stories have a scary villain and an inspiring hero. Who’s your hero?

Your charity likely has several heroes, actually. Your heroes might include the people you serve, the people who provide your services and staff your programs and the people who fund those programs for your clients and beneficiaries.

But in your communications with donors, they’re the heroes.

This simply means you’re giving donors a role in the story. You’re not making them saviors or knights in shining armor. You’re offering them the chance to help make the world a better place.

A couple of simple ways to do this:

Use the words and phrases “you” and “because of you” frequently.
Compliment them by naming their values and virtues.
You believe in a Canada where every child has a place to lay their head.
It’s important to you that your family has safe, healthy food to eat.”

Beyond your problem, solution and hero, there’s a final fundraising story element that most nonprofits forget.

The story element most charities forget

Your “happily ever after” is your ultimate vision of what the world looks like when your problem is solved for good.

This is your transformational vision. Without it, your story is unfinished, and your donors will be unsatisfied.

It’s critical for charities to offer visions that inspire hope -- hope that your problem is solvable and that the world will be a better place if we solve it.

Ask yourself: what does the world look like if this problem goes away?

Answer for the donor: How does my donation lead to a better world - rather than a band-aid for a crisis?

When you answer these questions, you’re giving donors a reason to partner with you for the long-term.

They understand you might not be able to fix the problem in 5-10 years, but you’ve got a vision and a solution to make a real, lasting world-changing transformation . And nothing is more meaningful to a donor than saying yes to that.

Tips for offering a world-changing transformation:

1. “Make it bigger.”

Your story and your vision should be bigger than your organization. This concept comes from respected fundraiser Jerold Panas.

If you’re building a new museum, “make it bigger” means describing how a new museum will expose local school children to art, beautify the neighborhood and bring money to the business owners in the city.

What are the big-picture positive outcomes of your project? How will the world be a better place if your problem is solved? How will your local community benefit?

2. Look further out into the future.

If your story is about why you need money for a special project or program with an end date, then what happens when you’ve built the building, launched the program, completed the project?

Your charity’s story and vision should be large and long-term. Sure, you’ll have projects that are completed in the short term - but the vision should be bigger than your project.

For example, Amy Care from Mealshare has a powerful and hopeful vision: “We believe in a world where our grandkids won’t even believe that kids used to go hungry....[We aim to] put an end to youth hunger in our lifetime.”

With a vision this large and long-term, any number of smaller projects and programs can be tackled. As long as it’s working toward the goal of ending youth hunger, the vision still fits -- and inspires donors.

3. Use simple, natural language.

Imagine sitting down over coffee with a donor you know well and are comfortable with. How would you describe what you’re trying to achieve?

Now imagine chatting with a friend, partner, or family member (or better yet, actually have that conversation). What “shop talk” causes their eyes to glaze over? What makes their eyes light up with interest?

Finally, pretend you’re trying to explain to a child what your nonprofit is doing. What words or phrases would be hard for a child to understand?

When you communicate with your donors, you need to leave the jargon and complicated data behind. Raise the emotional stakes and speak in clear, simple terms about what’s bad in the world and the good you’re trying to do.

We can help.

Watch our free storytelling webinar below to learn more about crafting a narrative that inspires donors.

If you’re struggling to tell a more hopeful, world-changing story -- or to find donors for your cause -- Hussey Philanthropic can help. We’re a small family firm with 30+ years experience leading nonprofits and charities through capital and programmatic fundraising campaigns. Schedule a call today or take our Campaign Readiness Scorecard quiz to see how we can support your vision of a better world.

What Is Transformational Vision? Discover the Secret to Securing Larger Donations for Your Charity

Mon, 25 Oct 2021 13:25:42 GMT

Does fundraising feel like an uphill battle for your charity? If so, there’s a high likelihood you need to identify your Transformational Vision. Learn how your vision will help you reach donors who want to change the world with you.

Philanthropists want to change the world, not make small, incremental changes that have little impact. To connect with the donors whose values and goals align with your charity’s mission, you need a big vision. At Hussey Philanthropic Consulting, we call it a “Transformational Vision.”

Here’s the truth of the matter: big visions get big gifts. The larger and more impactful your vision – and fundraising plan - is, the easier it will be to fundraise. That’s why we have included Transformational Vision as the number one key in our 7-phase signature method for a Transformational Fundraising Campaign. Our suggested campaign plan is the fastest and most effective way to reach your nonprofit fundraising goal. But it all begins with identifying and communicating your transformational vision.

Where Do You Want to Go?

Far too many charitable organizations sell themselves short when it comes to their fundraising goal. Their fundraising campaign plan only leads to small gifts, which means they can only create incremental change. That type of capital campaign plan is a disservice to the work they are trying to accomplish. In fact, incremental change – thanks to a poor strategic fundraising plan - can be one of the biggest roadblocks to successful fundraising. Donors don’t want to make a small, mediocre impact. They want to make a big difference in the world.

You can develop your Transformational Vision when you ask yourself some important questions:

Where do you actually want your nonprofit organization to go?
What will it look like when you get there?
What’s the impact going to be on the people you serve and the community?

If you can answer those questions, you have a great start to achieving a successful fundraising campaign and raising the money you need to accomplish these goals.

Someone Woke Up Today with All the Money You Need

You shouldn't have to sell the idea of philanthropy. Donors give because they have the resources to do so and giving is part of their value system. You don't need to twist their arms or convince them to give. You just need to know your big vision and communicate it to the right prospective donor.

There are people who woke up today with all the resources necessary to achieve your nonprofit organization's fundraising goals. The problem? They don't know you, or they've never heard your nonprofit organization’s story. These donors aren't going to come to you with a donation. So, you must reach them where they are with your vision and story.

Transformational vision is at the foundation of a solid fundraising campaign. Without it, you will not have a story or be able to create those essential emotional connections with a prospective donor. If you don't know where you are going as an organization, your story will be incremental and fall flat. For large-scale fundraising activity, the vision must be compelling and transformational. It's the only way to get where you want to go as an organization.

Donors want to connect with causes that align with their personal value systems or life experiences. Because of this, a potential donor needs to know and buy into your well-defined vision. And you must be able to explain it in a concise and impactful way. For many charities, it’s hard to make that jump when the focus has been on incremental fundraising and change. It takes time away from the day-to-day tasks of the organization to define and develop the vision.

Frame the Vision in a Way Donors Understand

In many cases, charitable organization leaders struggle to get out of the way long enough to develop a vision. You and your team are living and breathing the cause every single day. It’s near and dear to your hearts, but can you communicate why to others? Doing this requires removing the jargon and giving people the core pieces of information that help them comprehend what you do.

You can’t assume any potential major donor understands what you do or the problem you address. They may not understand the needs of your target audience, the challenges they face, or the urgency of the situation. This is what you must communicate to any prospective new donors with clarity.

Define Your Vision, Don’t Water it Down

It's tragic when charities water down their visions because they think they could never get the funds to bring them to life. Let's not water down your vision based on what you think you could or couldn't do. Let's go for it! With the right strategic plan, you can develop the transformational vision to help you achieve your biggest fundraising goals.

At Hussey Philanthropic Consulting, we understand a transformational vision can feel insurmountable for many organizations. But it doesn’t have to be that way. Our team is here to empower you with a clear strategy and support, so you can get out there and change the world.

Storytelling is a powerful tool to engage and motivate donors in Charity Fundraising

Mon, 13 Sep 2021 13:47:10 GMT

Find out how to create those deep emotional connections that compel donors to give to your charity

There’s a striking difference between asking a donor to give you your registered charity and compelling them to give. Storytelling is a powerful tool you can use to engage and motivate donors. It takes your cause from an abstract idea to a story that profoundly resonates with others. This isn't about manipulation and guilt that feel more like coercion than generosity. Rather, it’s a strategy to share your story and connect with people who have the resources you need.

Keep reading to learn how to use the art of storytelling in your fundraising. We'll show you how to create emotional connections with the donors who are ready to join you to make a difference in the world.

A Lot of People Misunderstand Donors

Before we address the role of storytelling in your fundraising plan, it's essential to understand the donor perspective. The truth is, many people get it wrong. Every year, charities miss the mark because they don’t take the time to understand and relate to donors. Instead, they focus their efforts on outdated and off-base ideas about charitable giving.

Some common misconceptions of fundraising professionals:

The charity is the only party that benefits.
A donor must feel intense pressure to make a donation.
Fundraising activity must include elements of sales, arm-twisting, and a healthy dose of guilt to be effective.
You need to organize a fundraiser or charity event to encourage potential donors to part with their money.

None of these are true. In fact, for too long, fundraising has created this weird psychological dynamic around giving. Some have coined it “charity shaming”, focused around the concepts of guilt and obligation. This negative approach is uncomfortable for all parties, and it doesn’t work. It’s time to get rid of the problematic perspective once and for all.

How can you make the shift in your fundraising strategy? By understanding what your donors are trying to do. There is a need for people to donate. They have an internal desire to give back. Most people undervalue this desire or don't understand the supporter's benefits significantly from the act of giving. There is something rewarding donors get from the experience of giving to their favourite charity, and it is individual to them. They have a reason and a story behind why they give to a charitable organization. Once you can identify these things, you make giving to your organization a mutually beneficial experience.

Better Fundraising with Storytelling

Storytelling helps your charity leverage positive emotions rather than negative emotions. Giving out of guilt is not the scenario you want to generate. There's a much greater potential when you tap into the positive reason your donors want to give. They want to support charitable activities because of their passion, personal life experience, or a desire to create a better world. Base your fundraising efforts on potential donors' positive emotions and your fundraising campaign will succeed!

When we look at why people give money to a nonprofit, one of the top reasons is personal value systems. Donations come from the heart. Your organization can have the best solutions to the world's greatest problems. However, charity fundraising will be a struggle if you can't connect with potential donors' hearts and personal value systems. Storytelling is how you connect with powerful emotions that guide decision-making. Sure, they may want to hear the numbers and look at the math to see how it all works out. But ultimately, they want to experience the emotional connection to what their chosen charity is achieving. That's where the power of storytelling lies.

How to Develop Your Charity’s Story

Storytelling is within our human nature-it's how we communicate. This is what we have done for so long as a human race. It's the best way to take a vision and share it with someone else. When it comes to fundraising, storytelling begins with identifying your charity’s vision. This includes the problem you are solving, and the impact you will make when you have the funds to solve the problem.

You will capture your target audience by taking all these components and putting them into a story. They listen. They connect. They resonate. They can see themselves in either the problem or the solution. Donors may see themselves in the story - as the one who experienced the problems. Or their hearts will go out to people who experienced it, and they want to be part of the solution. Either way, you are making that crucial emotional connection with your charitable purpose.

Align Donor Values with the Good You Want to Do

Storytelling is one of the seven key elements to Transformational Fundraising Campaigns, our signature fundraising method at Hussey Philanthropic Consulting. We've mastered this method to help more than 1,000 clients raise over $4B in charitable donation. You shouldn’t have to feel like you are forcing or convincing people to donate to your nonprofit campaign. When you tell your story and align donors’ values to the good you want to do in the world, it all starts to click. Fundraising becomes far less difficult and painful and you will reach your fundraising goal much easier.

Do you feel anxious and uncomfortable about asking donors to give to your organization? Learn how storytelling makes all the difference.

Philanthropic Consulting Firm Transitions to Second Generation of Family Ownership

Thu, 02 Sep 2021 23:03:34 GMT

After serving clients for three decades, Wayne Hussey Consulting Inc. announces a leadership transition from Wayne Hussey to Daniel Hussey. The newly named Hussey Philanthropic Consulting Inc. reflects the second generation of family ownership and continued commitment to empowering philanthropy.

Kitchener, ON , August 25, 2021 —Wayne Hussey Consulting Inc. is now Hussey Philanthropic Consulting Inc. After serving as a philanthropic consultant for three decades, Founder Wayne Hussey is transferring leadership to his son Daniel Hussey. The new company name reflects the second generation of family ownership and a continued commitment to empowering philanthropy.

Since 1997, Wayne Hussey has provided guidance and counsel to clients in a variety of industries. He led fundraising campaigns from $1 million to $630 million and served more than 1,000 clients in six different countries. Over the years, Hussey's firm has raised $4 billion, including the largest gift in Canadian philanthropic history to the Art Gallery of Ontario.

The company’s evolution is ongoing, and Wayne continues to play an integral role as a senior consultant. Daniel is now the managing partner, steering the firm to focus on transformational fundraising for charitable organizations

According to Daniel, the new name, Hussey Philanthropic Consulting Inc., preserves the family name and legacy while providing greater clarity of the firm’s focus of serving charities that are passionate about transforming the world through philanthropy.

“We didn’t want to lose the long-standing name recognition and exemplary reputation associated with Wayne Hussey Consulting, but a subtle name change seemed important as we narrow our focus to charitable philanthropy,” said Daniel.

“This is where we can really make a difference in the world…by helping charities achieve the skills, strategies and stories to raise all the funds they need to transform the world into a better place.”

The firm’s signature method is Transformational Fundraising, which involves helping charities identify a vision that serves as a foundation for their fundraising campaigns. Daniel explained that every element of a campaign must build on this vision to be successful.

“A charity may have a great vision and all of the best solutions to problems, but they must be able to communicate this in a way that resonates with donors,” said Daniel. “We help charities define a transformational vision and tell their story, so it doesn’t feel like a pitch or business proposal. It’s about creating an emotional experience that connects with donors and captures their hearts.”

Hussey Philanthropic Consulting Inc. works with boards and executive directors to change fundraising from an uncomfortable “sales” process to a streamlined system that achieves fundraising goals and builds meaningful donor relationships. The firm tailors its fundraising products and services to meet the unique needs of each client. Service offerings include transformational fundraising campaigns, strategic planning, donor data strategy, potential donor research, foundation management and corporate giving.

“In the future, we see a world where philanthropy is the dominant force for creating positive change, and we are excited to play a role in making it happen.”

Hussey Philanthropic Consulting offers a free strategy session for charitable organizations. Learn more at https://www.husseyphilanthropic.com/ .

About Hussey Philanthropic Consulting

Hussey Philanthropic Consulting Inc. began in 1997 as Wayne Hussey Consulting Inc. Since then, the firm has helped more than 1,000 clients across five countries raise more than $4 billion through fundraising campaigns. In 2021, Founder Wayne Hussey transferred company leadership to his son Daniel Hussey who now serves as managing partner. Today, Hussey Philanthropic Consulting Inc. assists charities that are passionate about transforming the world through philanthropy. The firm's mission is to help clients achieve the skills, strategies and stories to raise the funds to create positive change. Learn more at https://www.husseyphilanthropic.com/ .